SEO
Search Engine Optimisation, or SEO, can help your website rank higher in the search engines, so more of your targeted audience find your site.
It’s not an exact science, as the search engines change their algorithms regularly. But a lot of the basics of SEO stay the same. There is On-Page SEO and Off-Page SEO.
On Page SEO
On-Page SEO refers to the things you can do to optimise your web pages so that your site ranks higher in the search engines. things such as:
- How you title your pages
- What you write in your content
- How much you include relevant keywords and key phrases
- How you title images and files
- How you structure page URLs
All these play a big part in getting your site noticed by the search engines, and subsequently, your target market.
Off Page SEO
Off-Page SEO covers the things you can do outside of your website, in order to get your site noticed. Years ago, most SEO was On-Page SEO and the only Off-Page SEO were links from other sites back to your site.
But since the advancement of social media, review sites and other supplementary online content, Off-Page SEO now plays a much bigger role in how high your website ranks. So these need to be taken care of if your site is to be seen online, especially if your business has plenty of local competition.
Many business owners are not aware of some basic steps they can take for their site to be more visible online.
And it’s not that hard to put right either.
See our free Top 10 SEO Tips below. And after reading these, you might feel confident enough to implement these changes yourself, without enlisting a professional SEO (“SEO” can refer to the marketing practice or the job title of an expert in SEO. Search Engine Optimization or a Search Engine Optimizer.